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Takeda Selects Veeva’s CRM Solution

Aims to align sales force under cloud-based system

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By: Tim Wright

Editor-in-Chief, Contract Pharma

Takeda Pharmaceuticals U.S.A., Inc. will replace its current customer relationship management (CRM) system with cloud-based Veeva CRM and iRep for the Apple iPad. The company will launch the new system to its 1,800 field sales representatives and more than 200 managers. Veeva’s CRM solution includes a single, multichannel CRM system with features such as closed loop marketing designed to align Takeda’s primary care sales force under one system.
 
“Our sales representatives need a tightly integrated system that supports team collaboration and enables better communication,” said Glenn Weiglein, vice president of field sales, Takeda USA. “With Veeva and iRep, our reps can deliver greater value to physicians and their patients.”
 
“The pharma industry continues to wrestle through major transformation and we see modern technology adoption as a critical enabler for future success,” said Frank Defesche, general manager, North America, at Veeva Systems. “We are pleased to be partnering with a global market leader like Takeda in their efforts to streamline operations and improve relationships with their customers.”

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